Tag Archives: aritzia



Date: Feb, 2006 (when the brand first launched)
Setting: Aritzia, Vancouver (sold exclusively at)
Key Event: Jemma laid eyes on Wilfred for the very first time and immediately fell in love
Reason: Wilfred’s Cashmere & Virgin Wool Coat (in every color)

Wilfred is an in-house clothing brand sold exclusively at the Vancouver based retail store and the designer behind this brilliancy is Tenille Magnuson (age 23 – 35 with a career based mind but creative and style conscious, just like her targeted customers). She is also the brain juice behind the Talbula Babaton line – one designer for two lines in the same store? No worries, there are visible differences between the two, Wilfred is more tailored towards our fashion-forward girlies whereas Talula is more on the professional side,, fashion forward it is!

Recently (like a few days ago), they launched a website for this baby. I love Wilfred, he’s the best and you got to see it to believe it. His looks are great for any body shape and are incredibly comfy and can be dressed up or down. God, so many perfect qualities, I might even marry him.


– love jemma



KENSIE GIRL in Hong Kong

kensiebannerBeing the major Aritzia addict that I was in Vancouver, I was so extremely kensiegirlecstatic to discover that 2 new kensie girl stores have opened up in Hong Kong!   This is seriously my favorite brand ever.  Kensie girl carries simple, good quality clothes with a great fit for the petite body, and is ultra modern with unique but wearable styles.  And best of all, there are totally affordable; under CDN$80 for a cardigan wrap and under $180 for a dress.

Straight from the website, “Kensiegirls are a mix of modern and kooky, she is a girly girl and wears clothes of the moment”.  If u don’t already know, lucy loves all things kooky.


For my fellow Hongkongers, visit them at :

2111-2, Level 2, Gateway Arcade, Harbour City


Shop C, G/F, 42-48 Paterson St, Causeway Bay



– love lucy

tainted kiss
kensie girl