Date: Feb, 2006 (when the brand first launched)
Setting: Aritzia, Vancouver (sold exclusively at)
Key Event: Jemma laid eyes on Wilfred for the very first time and immediately fell in love
Reason: Wilfred’s Cashmere & Virgin Wool Coat (in every color)
Wilfred is an in-house clothing brand sold exclusively at the Vancouver based retail store and the designer behind this brilliancy is Tenille Magnuson (age 23 – 35 with a career based mind but creative and style conscious, just like her targeted customers). She is also the brain juice behind the Talbula Babaton line – one designer for two lines in the same store? No worries, there are visible differences between the two, Wilfred is more tailored towards our fashion-forward girlies whereas Talula is more on the professional side,, fashion forward it is!
Recently (like a few days ago), they launched a website for this baby. I love Wilfred, he’s the best and you got to see it to believe it. His looks are great for any body shape and are incredibly comfy and can be dressed up or down. God, so many perfect qualities, I might even marry him.
– love jemma